“I’ve found Nancy’s vast experience in Spa uniquely positions her to leverage brands for optimal exposure. I’ve engaged Nancy to assist in external media and destination marketing, and have always been satisfied with the results.”
Michael Tompkins
Executive Recruiter, Hutchinson Consulting, former CEO, Miraval, Hilton Head Health

Founded by Nancy Griffin, a pioneer in the world of hospitality and wellness, Contento Marketing’s philosophy is to develop strong collaborative relationships between brands, spas and the media. For emerging brands in their infancy,  the team works tirelessly to build them into household names. Established brands are nurtured and elevated to maintain their dominance in the marketplace.

By partnering with experts in the fields of graphic design, web development and digital advertising, we offer a 360-degree marketing solution.

 
nancy Griffin PRINCIPAL, Contento Marketing

nancy Griffin
PRINCIPAL, Contento Marketing

About the Founder
Nancy Griffin

Nancy Griffin has 25 years of experience in wellness and hospitality. As Principal of Contento Marketing, she specializes in business development and public relations—leveraging brands for optimal exposure. Griffin launched the online community SpaTrade and networking events SpaExec, sold to Questex Media Group in 2008. She has a Masters in Hospitality Management from Cornell University, and is a founding advisory board member of UC Irvine Spa & Wellness Management Program. She performs research and authors articles focusing on trends, retail sales and digital marketing, and is a frequent speaker at industry events, including Cosmoprof Bologna, IECSC, ISPA and Luxury Travel Expo. Her current passion is is her new podcast Glowing Older, Innovation in Senior Living.

 

 

Current and Past Clients