Contento Marketing is a boutique strategic marketing firm for the spa and wellness industry. Working with a select group of category leaders and industry innovators, we focus on developing brand awareness and market intelligence to produce tangible results. We custom design business development and PR services for your unique needs and budget.

“Nancy Griffin ‘has the ear’ of the spa industry. I’m amazed at her network of top hospitality and wellness leaders. LIVunLtd looks to Contento to give us the inside scoop and keep us abreast of current industry trends. She always goes the extra mile for her clients.
Wendy Bosalavage
Chief Revenue Officer, LIVunLtd


STRATEGY: Mana Artisan Botanics

Contento is thrilled to be working with Mana Artisan Botanicals! Based on the Big Island of Hawaii, Mana’s whole-plant hemp extracts are high in CBD—currently THE hottest trend in wellness. With our help, Mana has exploded onto the spa scene. Our comprehensive approach quickly generaed excellent trade press in key trade magazines like American Spa, Day Spa, Skin Inc, and Pulse. On the business development front, Contento targeted the ideal spa and resort partners that share Mana’s commitment to sustainability and healthy living. Our depth of relationships and longstanding reputation in the spa industry pave a smooth path for Mana to introduce their amazing products.

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SPA PR: Body Bliss

Photo Credit:  ms.akr

Photo Credit: ms.akr

Natural Product Manufacturer Body Bliss Intentional Aromatherapy has been a Contento client for five years. (Nancy also used the products personally every day!) The brand recognition gained from our consistent meda outreach over the years is a great example of the power PR. In addition to consistent editorial and recognition as a thought leadership, Body Bliss consistently wins multiple industry accolades every year since 2014. Awards include 2018 Favorite Indie Beauty Brand in the American Spa Professional Choice Awards for the second year in a row, as well as Finalist in the Aromatherapy and Body Care categories. The new Facial Line Vibrant Beauty received two awards in the Spa & Wellness MexiCaribe 2018 Product Awards. Body Bliss also counts on Contento for blog posts, social media and email marketing.




SPEAKING: Global Beauty & Wellness Exchange

Nancy worked with the Global Beauty & Wellness Exchange again this year to curate experts and moderate the opening panel February 24-26 at the Montage Palmetto Bluff. The interactive session entitled Emerging Wellness Trends and Operational Strategies to Stay Competitive featured panelists Wendy Boasalavage, Chief Revenue Officer for LIV unLtd, Suzanne Holbrook, Senior Corporate Director of Spa Operations for Marriott International, Kim Matheson, Senior VP for WTS International, and Michael Tompkins, Partner in Hutchinson Consulting.