Contento Marketing is a boutique strategic marketing firm for the spa and wellness industry. Working with a select group of category leaders and industry innovators, we focus on developing brand awareness and market intelligence to produce tangible results. We custom design business development and PR services for your unique needs and budget.

“Nancy Griffin ‘has the ear’ of the spa industry. I’m amazed at her network of top hospitality and wellness leaders. LIVunLtd looks to Contento to give us the inside scoop and keep us abreast of current industry trends. She always goes the extra mile for her clients.”
Wendy Bosalavage
Chief Revenue Officer,



Dream client KNESKO Skin is the category leader in luxury masks for spas and resorts. KNESKO won a 2019 ISPA Innovate Award in the Treatment & Equipment Category. Founder Lejla Cas beat out stiff competition as the Winner of an American Spa Women in Wellness Award in the Brand Founder category. In addition to awards and PR accolades, Contento’s efforts have led to deeper relationships with spa and resort partners. We have been instrumental in the development of KNESKO360, a comprehensive marketing, merchandising and incentive program to deliver wellness solutions in and out of the spa.



Photo Credit:  ms.akr

Photo Credit: ms.akr

Natural Product Manufacturer Body Bliss Intentional Aromatherapy has been a Contento client for more than five years. (Nancy also used the products personally every day!) Body Bliss is a favorite of spas and resorts for treatments, retail and amentities.

Body Bliss consistently wins multiple industry accolades every year. Awards include 2018 Favorite Indie Beauty Brand in the American Spa Professional Choice Awards for the second year in a row, as well as Finalist in the Aromatherapy and Body Care categories. The new Facial Line Vibrant Beauty received two awards in the Spa & Wellness MexiCaribe 2018 Product Awards. Body Bliss also counts on Contento for blog posts, social media and email marketing.




KEYNOTE SPEECH: Marriott Spa Rev Max Conference

In June, Nancy was invited to speak to more than 100 spa directors from Marriott International. Her topic, Optimizing the Relationship with Your Property’s Sales & Marketing Team addressed best practices in communications and promotions that successfully drive spa business. Griffin shared how to improve the critical connection with hotel or resort’s sales and marketing directors.

Takeaways included effective strategies and tactics to attract transient guests, the corporate market and the local community that will increase your spa’s bottom line, while increasing guest satisfaction

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