Marketing Solutions

Business Development

Business Development

Contento’s founder Nancy Griffin has been a spa industry connector and innovator for more than two decades. Her specialty is developing and implementing growth...

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Public Relations

Public Relations

Contento positions your company as a market leader in the spa and wellness space. As a former spa journalist, Nancy Griffin understands trade media. She knows how to...

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Integrated Marketing Solutions

Integrated Marketing Solutions

Integrating multiple platforms and channels can be challenging. Let Contento streamline your marketing initiatives into a synchronized strategy. Contento’s...

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Meet Nancy

Nancy GriffinI love a challenge – whether it’s hiking the Inca Trail in Peru, or growing a budding company. My 20+ year proven track record in wellness and spa marketing speaks for itself:

  • Masters Degree in Hospitality Management from Cornell University
  • Founder of SpaExec and SpaTrade – Sold to Questex Media in 2008
  • Founding Advisory Board Member, UC Irvine Spa & Hospitality Mgmt. Program
  • 17k Twitter Followers. 99+ LinkedIn Endorsements for Spa, Marketing, PR and Social Media
  • More than 50 professional speaking engagements, including ISPA, IHRSA, IECSC, Luxury Travel Expo, Professional Spa London & Southern Innkeepers Association.

Contact me at  Let’s talk marketing and spas!

Recent Client Projects

What Spa & Wellness Professionals are Saying

take a look at what our clients and partners have to say

Stemulation Skin Care takes great pride in being affiliated with Contento. Nancy knows her industry inside and out, and is a wealth of knowledge and resources. She represents me and my company in the best possible way. I feel privileged to have her on my team. Best of all, Nancy always follows through!!  

- Laurie Nicoll, founder/CEO, Stemulation Skin Care



I have had the pleasure of working and collaborating with Nancy on a wide range of projects. She is not only the consummate professional, giving far more of herself than she expects in return, but she is a genuinely good person. I wish everyone in our industry- make that society- had her attitude of sharing and community.

- Bruce Schoenberg, CEO, Oasis Day Spas

Nancy Griffin is an icon in the spa industry. She has a rare depth of understanding of spa business and marketing. I can always count on Contento to send quality press releases that feature useful content.

- Linda Kossoff, Editor-in-Chief, Day Spa Magazine

It is a pleasure to work with Contento. Nancy Griffin has been instrumental in the launch of our new line, Mio High Intensity Bodycare. Her deep relationships in the spa industry allow her intimate access to hard to reach spa directors.

- Jill Dunk, co-founder, Mio Skincare and Mama Mio


  • Laurie Nicoll, founder, CEO, Stemulation Skin Care
  • Bruce Schoenberg, CEO, Oasis Day Spas
  • Linda Kossoff, Editor-in-Chief, Day Spa Magazine
  • Jill Dunk, Co-founder Mio High Intensity Skincare and Mama Mio

Contento Marketing Group
141 H. Street Suite E Petaluma, CA 415.987.0012