The top 5 things you should add to your content marketing. Raise your outreach to a new level in 2017!
As with every year, the ISPA community gives me the warm fuzzies. In the words of longtime ISPA exhibitor, Mia Richardson, CEO of Comphy Co. "The ISPA Conference is the one place where the whole spa community comes together.”
Content is fuel for the marketing engine. A content marketing strategy focuses on creating and distributing valuable content to attract and retain clients. The idea central to content marketing is that a brand must give something valuable to get something valuable in return.
I recently had the pleasure of visiting Two Bunch Palms in Desert Hot Springs, California. The resort has undergone a renaissance in recent years, in large part due to former CEO Kevin Kelly and Rianna Riego, Executive Director of Wellness, Brand & Communication. Kelly, who coined the term “sustainable wellness,” led the charge for Two Bunch Palms to become a leader in sustainability within the wellness-resort industry.
Judith Compton, founder and creator of sustainable jewelry and accessories line Mala + Mantra, is pleased to announce the launch of The Yoga Mala Collection on International Day of Yoga.