FOR IMMEDIATE RELEASE
Mala + Mantra Launches Yoga Mala on International Day of Yoga
Leading Jewelry and Accessories Line for Spas & Resorts Introduces Affordable, Unisex Bracelet and Necklace Line Featuring Sustainable Woods and Gemstones
Carlsbad, Calif. (June 21, 2016)—Judith Compton, founder and creator of sustainable jewelry and accessories line Mala + Mantra, is pleased to announce the launch of The Yoga Mala Collection on International Day of Yoga. Designed to be worn by both men and women, Yoga Mala is an affordable line created with semi-precious gemstones and sustainably sourced woods from the Philippines, where our products are all hand-crafted by our fair trade cooperative of women artisans. The new collection supports a yoga practice or spa experience by imparting messages of mindfulness.
“I purposely designed my business with the intention to spread the messages behind the mala meditation beads. Our new Yoga Mala Collection allows Mala + Mantra to move beyond luxury spas and resorts to yoga studios, wellness centers and lifestyle boutiques. It is also ideal for resorts wanting a lower price point for promotions, giveaways and spa amenities” said Compton. It is especially meaningful to announce the global launch of The Yoga Mala Collection on International Day of Yoga 2016.
In 2014, an International Day for Yoga was declared by the United Nations General Assembly (UNGA) to celebrate the 5,000-year-old physical, mental and spiritual practice. Hon’ble Indian Prime Minister, Mr. Narendra Modi addressed the Assembly:
“Yoga is an invaluable gift of India's ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being.”
The pursuit of mindfulness and wellness are fundamental to Mala and Mantra’s core values. All Mala + Mantra mala beads come with a written mantra based on the holistic properties and energies of each gemstone and material. The mantras are a suggestion for meditation, if one should choose to use the beads in practice.
“We started this business in an effort to create a meaningful brand whose products would resonate with conscious consumers and, through our products, help to spread the powerful message of mindfulness,” said Compton. “We source the highest quality sustainable raw materials, consciously produced with fair labor. This includes paying fair wages and providing a safe, supportive working environment.”
Integrating Yoga Mala into a yoga or meditation practice enhances the overall wellness experience. Mala beads are ideal to compliment one’s individual practice. The beads symbolize the mantra Namaste, which translates to “The divine light in me honors the divine light in you.’ Mala beads and other conscious jewelry are grounding, keeping the yogi or yogini focused on the present moment and looking within.
“Red Mountain’s yoga and meditation instructors feel great about recommending Yoga Mala so guests are able to continue their journey of wellness at home. The gender neutral bracelets and the variations of wood tones appeal to different personal tastes. We have a hard time keeping the pieces in stock. The line has been so successful in Sagestone Spa, it is now sold in multiple places across our property,” said Marci Howard-May, Director of Spa & Wellness at Sagestone Spa at Red Mountain Resort. “The Mala + Mantra pieces are so well crafted, and have the most amazing energy to them. The wellness message perfectly matches our message at the resort.”
About Mala + Mantra
Mala + Mantra is a wellness lifestyle brand that consciously creates high-quality, fashionable jewelry and accessories. Sourcing semi-precious gemstones and sustainable local woods, Mala + Mantra products are hand-crafted by our fair trade women’s cooperative in the Philippines. Mala + Mantra is featured in luxury resorts worldwide, including Enchantment Resorts, Fairmont, Four Seasons, Montage, One & Only, Rosewood, St. Regis, The Ritz Carlton and Waldorf Astoria.
The new affordable-priced Yoga Mala Collection, designed for men and women, is ideal for yoga studios and wellness centers and to complement a yoga or meditation practice.
Judith Compton, Founder + Creator
Nancy Griffin, Principal