“I’ve found Nancy’s vast experience in Spa uniquely positions her to leverage brands for optimal exposure. I’ve engaged Nancy to assist in external media and destination marketing, and have always been satisfied with the results.”
Executive Recruiter, Hutchinson Consulting, former CEO, Miraval, Hilton Head Health
Founded by Nancy Griffin, a pioneer in the world of spa and wellness, Contento Marketing’s philosophy is to develop strong collaborative relationships between brands, spas and the media. For emerging brands in their infancy, the team works tirelessly to build them into household names. Established brands are nurtured and elevated to maintain their dominance in the marketplace.
By partnering with experts in the fields of graphic design, web development and SEO, we offer a 360-degree marketing solution.
About the Founder
Nancy Griffin began her spa industry career more than 20 years ago—founding the marketing and trends-research consultancy, The Wellness Resource. Prior to that, she completed Graduate Management studies at the prestigious Cornell University School of Hotel Administration.
Griffin is an industry pioneer, creating marketing platforms that unify the fragmented spa industry. In 2000, she founded SpaTrade.com—the first online spa community. In 2007, she founded SpaExec, which organized boutique regional trade events for spa executives. Questex Media Group acquired SpaTrade and SpaExec in August of 2008. After serving as Executive Director of Content for all Questex publications and trade shows for 2 years, she returned to her entrepreneurial roots by founding Contento Marketing in 2010. Committed to spa industry education, Griffin is a founding member of the Advisory Board for the University of California Irvine Spa & Hospitality Management Program.
Current and Past Clients